Growth Strategy
Consumer Insights. In hyper-competitive global and local markets, the most successful companies understand their customers at a micro level: needs and demands, shopping behavior, decision criteria, and post-sale service requirements. Summit's Consumer Insights offering helps companies to more clearly understand their customers, and apply this knowledge to their product and service offerings.
Market Sizing. As you develop your business strategy, market size estimates based on facts and broad sets of inputs will help you to invest the right level of resources -- financial, human, and technology. Poor estimates often lead to significant under- or over-investment, and corresponding poor financial returns. We bring industry expertise, primary and secondary research, and strong analytical modeling to help our clients accurately size and profile their target markets, to maximize their ROI.
Sales and Marketing Due Diligence. Successful M&A efforts typically hinge on the growth prospects of the acquired business. We provide the objective, research-driven fact base to assess products, channels, and markets and prioritize growth opportunities.
Competitor Assessment. From whom are you going to steal share? Where are the white space opportunities? Should you compete based on cost effectiveness, product leadership or customer intimacy? We answer these types of questions to help formulate our clients' growth agendas.
M&A Support. From market assessment to customer calls to post-merger integration and growth planning, we are fluent in the full lifecycle of a deal. We recognize the importance of efficient and rapid value capture in today's increasingly competitive M&A environment.
Strategic Planning. Our strategic planning process begins with fact base development and continues with facilitated sessions to evaluate potential growth initiatives and to build consensus around the path forward. Our approach yields clarity and focus while eliminating low value initiatives.